AR Rahman lauds the purposeful application of artificial intelligence (AI) in music creation, emphasizing the necessity for meaningful utilization rather than it being a mere gimmick. The renowned music maestro recently employed AI technology to resurrect the voices of his late collaborators, Bamba Bakya and Shahul Hameed, for a new composition.
In his reflections on AI in the creative process, Rahman underscores the significance of obtaining proper permissions for such endeavors. He asserts that the use of technology should only occur when genuinely needed and when executed with precision. According to him, it is not a superficial addition but an impactful effect that must fulfill a purpose.
The AI-generated voices of Bamba Bakya and Shahul Hameed contribute to the soundtrack of “Thimiri Yezhuda” in the film “Lal Salaam,” directed by Aishwarya Rajinikanth, set to hit theaters on February 9. Rahman expresses contentment with the technology’s capability to pay tribute to his late friends and collaborators.
The music maestro emphasizes the importance of seeking consent from the families of the deceased singers before using AI to recreate their voices. Rahman and his team approached the families of Bakya and Hameed, obtained permission, and ensured appropriate compensation.
Reflecting on the broader context of AI applications, Rahman acknowledges the prevalence of AI-generated content on platforms like TikTok and Instagram. He differentiates between recreational AI use and commercial ventures, emphasizing the need for proper permissions and compensation in commercial endeavors.
The musician draws parallels between his AI initiative and the cinematic resurrection of historical figures. He views it as a temporary solution to bring back voices for specific expressions, carefully considering the sentiments of the families involved. He highlights the importance of ethical considerations, especially for those in leadership positions, to prevent job losses and ensure technology enhances rather than harms humanity.